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The usage of video isnt the only data point thats higher in 2023 than ever. Its notable that audiences continue to watch more videos. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. U.S. Internet users spend an average of 15 hours each week watching digital video and Cisco predicted that video will make up 82% of all internet traffic in 2021. Answer: That' s a good question. Consumers prefer shorter videos. Dont be left behind as the online market changes the way consumers pay attention to companies and their products. IT WILL IMPACT LONG-TERM MEMORY RECALL. THE HUMAN BRAIN CAN PROCESS VISUAL CONCEPTS QUICKER. One of Googles recent algorithm changes transformed the search landscape thereby now prioritizing rich, blended search results which includes video content. Designed using Unos Premium. Escapism is the name of the game. 2. Focus on the benefits to the consumer, not a list of what they get (they can see that on your website! Companies who use videos in their marketing grow revenue 49% faster year over year than those who dont use video. People retain more information visually. All the signs suggest that usage and spend are on course to continue their growth in 2022. Now these do make nice commercials but they only support the OEM and not the individual dealers. 87% of businesses are already using video marketing as a tool May 17, 2021 Noah Rue Video content is all but essential in today's multimedia digital world. According to a recent study by KissMetrics, leads are 64% more likely to purchase from your business after seeing a video. First, understand that video is demand from consumers. Most of them offer free production with a signed contract, VS your local video agency that will charge a production fee. First, understand that video is demand from consumers. As a result of this global reach, broad appeal and universal understanding, niche topics like DIY, cooking and even woodworking have grown into global phenomena with massive audiences. He has worked in the automotive industry for 7 plus years. Join over 200,000 people who get actionable tips and expert advice every month in the TechSmith Newsletter. Luckily, content marketing is proven to cost around 62% less than traditional marketing methods, whilst still delivering valuable, tangible results. The electronic logging device (ELD) rule - congressionally mandated as a part of MAP-21 - is intended to help create a safer work environment for drivers, and make it easier and faster to accurately track, manage, and share records of duty status (RODS) data. See pricing, Marketing automation software. The recognition and connection customers make with your employees will amplify your already amazing customer service. 3 Reasons you need a digital marketing strategy for 2023. http://www.videobrewery.com/blog/18-video-marketing-statistics, http://www.livescience.com/42666-human-brain-sees-images-record-speed.html, http://www.business2community.com/content-marketing/important-stats-need-know-visual-content-marketing-01147752, http://psychology.about.com/od/cognitivepsychology/a/memory_retrival.htm, http://www.businessinsider.com/youtube-video-watch-time-grew-60-2015-7, http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/, Your email address will not be published. Juneteenth came to . Despite the multitude of classic TV shows available on major streaming services like Netflix, Amazon, Hulu, HBO Max, Disney+, Paramount+ and Peacock, many series aren't possible to stream at all . Without an online presence those goals are not easily reached, if they are reached at all. And when you get your customers to trust you, its much easier to sell them on your products and services. Businesses can take cues to form unexpected sources like Disney movies to create a video that connects with consumers emotionally. If you're looking to grow your business and revenue, I can help. After all, money talks. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. This figure has never dropped below 93% since 2015, but this years data represents the highest figure in five years. For creators, the accessible entry point can allow them to reach a wider audience and increase their chances of success. The number of video content posts from companies and individuals has risen by 94% in the United States and the average viewing session on YouTube is now 40 minutes and watch time on mobile devices have more than doubled since last year. Irreverent and insightful takes on business and tech, delivered to your inbox. Thanks to the rise of TikTok and the wave of short-form content that followed consumers are seeking quick, snappy videos. Given that Google owns YouTube, youre 53 times more likely to show up on page 1 of Google if you have video embedded on your website. 5. The trend is clear: in 2023, consumers increasingly expect to see brand video content. Only use assets that you create inside the dealership. Psst theres also an added bonus! Wyzowls research reveals that video is much more desirable than text-based articles (15%), infographics (4%) presentations (4%) ebooks, or manuals (3%) for learning information. Explainer videos have seen tremendous success. The most common mistake we see in automotive marketing is dealers using the camera ready assets from the OEM. Additionally, Googles Hummingbird update gives preference to websites with video content which enables you to rank higher in the search engine results. Short-form content may not seem at first glance to be the best for explaining the functions of a product, but a short clip showing it in action can speak a thousand words in just 15 seconds. These are the places where you will want to focus this year and hopefully build even stronger engagement. And Instagram isnt the only one making changes. It simply raises the bar in terms of content quality. You can make people feel something without them having to use any brain power., How To Accelerate Your Social Media Advertising In 2022, Why Automotive Dealers Need to be on TikTok in 2023. Every year, we ask a range of questions many of them the same from year to year to evaluate how the video marketing landscape is changing and growing. Video is a highly compelling format medium for your customers. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Video media is becoming more important for consumers as they use it to navigate products and services. Wyzowl's State of Video Marketing 2023 page. Video is crucial because it communicates a story. Those numbers only multiply when applied to Facebook and Twitter. Tier 3 is the individual dealership. But while oversaturation is a challenge, it isn't an insurmountable one. The 'changes' we've all been experiencing in the way we work have just accelerated this; further amplifying the urgency and importance of content. All of HubSpot's handcrafted email newsletters, tucked in one place. When it comes to viewers, I believe theyre looking for a sense of belonging and the chance to interact with others who share their passions. Its just not that comfortable to do. Dont just talk to the audience (do that with radio) entertain them, make them laugh, pull on their heart strings. This has been possible due to the economic changes brought about by the COVID-19 pandemic. Before you put a marketing video online, re-watch it from the point-of-view of a somewhat busy consumer. And the average user spends 88% more time in total on a website that includes video versus websites without video. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Because of this, we are creating business solutions for video needs, from production to streaming. There are many other statistics on video content and its effectiveness online and they further prove this point; an online presence is critical in todays market, but that presence needs something to push and prod the consumer towards your company. It might feel like this is only applicable to those in the B2C sector, but the evidence is that it is just as effective in B2B marketing. A host of new feature releases in 2022 suggest that TikTok doesn't just want to be the number one social network for marketers. In fact, according toForrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles. shows that the world loves video content. 87% of marketers feel that video has a direct, positive impact on sales - another all-time high. And what about where they watch it? If you've jumped on the video creation bandwagon already,. Facebook, Instagram, YouTube and TikTok all have their own Live features alongside more dedicated platforms such as Twitch. And 83% of businesses who use video say video provides a good return on investment. The latest insights into video marketing to help you create more engaging and impactful videos. Platforms like Facebook and Instagram are investing more in video capabilities and content for a reason. Heres a great example this video by one of my clients has over 4,000 views on YouTube and its blurry (I dont recommend replicating this but you can see that the content matters more than it being visually perfect). Try another search, and we'll give it our best shot. Your videos will need to be well-planned, and very well-executed. 1. You also need to set the right pace for your video content. Building brand trust. Product or service demonstrations and customer testimonials are preferred videos for pages that highlight your products and services. Our brains are hard-wired to engage in storytelling, as a narrative arc compared to other forms. It is clear that video both live streaming and short-form is at the forefront of social media platforms perspectives for the foreseeable future. Browse our collection of educational shows and videos on YouTube. According to Wyzowls State of Video Marketing Survey 68% of people say theyd like to learn about a new product or service by watching a short video. Already doing video share some of your success stories and best practices in the comments section. Consumers prefer to learn about brands via video content and use it as a necessary tool in the information-gathering phase of their buyer's journey. In our social media trends for 2022, we predicted TikTok would become the most important social network for marketing, and we weren't wrong. In the past, older generations might have turned on their favorite TV sitcom or gone to the movies to escape daily life's stresses. Since then, it has reformatted IGTV and in-feed video into thecombined Instagram Video,increased the length available for video clips in Storiesfrom 15 seconds to 60and has pushed the use of its TikTok contender, Reels. Let the OEM and the LMA advertise What and When to buy. The most widely created types of videos were those to be used on social media. Many people, especially younger generations, are watching videos that are less than one minute long. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. This time around, our survey was taken by a sample of 528 unique respondents consisting of professional marketers and consumers, only around 8% of whom were Wyzowl customers. One just has to remember the app Vine and how well younger generations connected with it before its demiseat the hands of Twitter. LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Businesses can show their best while creating compelling stories about their products and services through video. Videos have almost universal applicability. Wyzowl's State of Video Marketing Survey is an annual report, now in its ninth iteration. 4. This is why visuals can be used as a strong communication tool to gather potential consumers. One reason video drives a 157% increase in organic traffic from the search engine result pages and having a video on your landing page makes it 53% more likely to show up on page 1 of the search engine results. Consumers increasingly rely on marketing videos from brands. Video isn't going anywhere but constantly expanding, changing, and evolving to fit new consumer needs and platforms. Today youre going to learn exactly why video is the most important type of content you can create this year (and what videos you can start making today). These days organizations are expected to create all types of content: Its not a matter of one solution being right and the other wrong. Thats why its vital to facilitate active viewer participation through engaging content. Not only do you want to help your audience with your video, but you want to show that you truly care about the problem they are having and how you can help solve it. And how does its growth and success stand up to the twists and turns of a global pandemic? this type of marketing works because it helps the business to explain its business. This button displays the currently selected search type. A video can be worth millions of words if a picture is worth 1,000 words. Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. Spread video across multiple distribution channels simultaneously to reach your target market more effectively and contribute to revenue growth. Change with the market and get ahead of your competitors. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Case Studies Our Work Testimonials Dental Videos Fast and Easy Videos Contact, Ydraw Home Additionally, most video consumers now strive to learn something new about an interest or hobby rather than just using video to entertain themselves. Share something fun, tease a new product or share a quick tip with your audience. To showcase just how important video content is in the digital world, we've also compiled a list of the latest social media video marketing statistics from around the web. Additionally, people cited "To laugh or be entertained" as the second most common reason. Joining that list was live stream product/service tutorials at 26%. Then, ask yourself, "Does this video quickly pull viewers into the action and keep their attention?". If you sell physical products, nothing is as clear as a quick tutorial video. Here's a list of other notable Pride Month events happening across the country in June: Baltimore: June 20 - 26, 2022. In 2022, content marketing will be vital for any company to have a successful business. Here are 8 reasons why you should use video marketing right now. Yet, when youre in front of someone, the chances of that happening plummet. Video can be an economic lifesaver in these difficult economic times. People dont want to read as much and images arent nearly as dynamic as video. Video's also an important part of the shopping experience: More than 55% of shoppers use online video while actually shopping in a store, says Google. Pricing There is nothing new about content that is less than a minute long. Video content excels on YouTube, Instagram and Facebook. It encourages creator and viewer participation. It can help you innovate your business approach. Related content: 3 Reasons you need a digital marketing strategy for 2023, The differences between social media video content and website video content. Video is a popular choice for many reasons. 1. Editor's note: This post was originally published in January 2018 and has been updated to reflect the latest data. These two senses are the most basic form of understanding and are still the most effective means to present ideas to consumers. If you've jumped on the video creation bandwagon already,. Videos Have a Good Return on Investment The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. VIDEOS ARE IDEAL FOR SOCIAL MEDIA. If a picture can tell a thousand words, a video is worth at least a million. In the marketing world, key decision makers are often solely concerned with revenue. This is a medium you cant afford to ignore in your business. 44% of consumers prefer learning about a product by watching a video and 65% of the population are visual learners which makes it a no brainer to combine video content with text content when describing or showcasing your products and services. Wondering why videos are so important for small businesses? There are 3 tiers in automotive, Tier 1 is the OEM. If you are creating video content on TikTok, YouTube or Instagram Reels, you may be able to add an income stream through their Creator Funds or advertising. The better you are at telling a story with your video content, the better your video will be received. What Video Marketers Should Know in 2023, According to Wyzowl Research, Download Now: The State of Video Marketing in 2023, Pop up for THE 2023 VIDEO MARKETING REPORT. Such wide accessibility has likely helped to make this content popular across all demographics and geographies. The rise of video as a marketing tool seems inexorable. But why exactly are videos becoming more popular compared to the rest of the options? The varying formats of video across the platform may feel like a lot to . Escapism is the name of the game.3. 90% of consumers claim a video will help them make a purchasing decision. Anyone who has ever tried to learn a new skill, or have a hobby, knows the importance of video.. Video content is clear and concise. You may opt-out by. When expanded it provides a list of search options that will switch the search inputs to match the current selection. With live streaminggrowing 99%between April 2019 and April 2020 alone, live video has exploded in popularity. First, stop using OEM video assets. For a start, 70% of the marketers who don't currently use video as a marketing tool, told us they plan to start in 2023. 13 March, 2023 Analytics Distribution Marketing Strategy Video Production. Do I qualify? As digital marketers, it may seem counterintuitive, but sometimes continuing to use proven strategies doesn't necessarily mean they will continue to produce results. Its true that video is more difficult for us to understand perfectly than seeing someone in person, but if you arent a comfortable, competent wordsmith, youre better off on film. Production quality is becoming more important.5. During that time, usage, spend, and reported ROI have crept slowly upward - from an already high starting point. I regularly bookmark things to read later once Im at a laptop. Video marketers, take note. But fear not this doesn't mean you need to rent a high-priced studio or enlist A-list celebs. In other words, more than fancy lighting is needed. It's no surprise that YouTube is the 2nd largest search engine when one-third of online activity is spent watching video and 55% of people watch online videos every day. Marketers feel more positive about videos return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. If you're new to video, starting with short-form videos can help you get your feet wet and tell you what resonates with your audience. Which means that the brain can process visual information 60,000 times faster than the time it takes for the brain to process text. Free and premium plans, Content management software. The LMA is there to market WHEN to buy by advertising the price. To understand the impact of products and services on their lives, audiences need stories. This can make video content more accessible for viewers and content creators. Videos allow consumers to know how a product or service works in real life, discover any flaws before purchasing the item and identify perks they might not learn about in the text-based description. Through video marketing your business can garner exposure to a wider audience. Taking a unique approach to your video content can yield even better results such as the viral video from DollarShaveClub.com. But before we talk about how to effectively use video at the dealership level, we first need to understand the Marketing Tiers in the Automotive Industry. Furthermore, 90% of consumers claim a video helps them make a purchasing decision. A video is ideal to use any time there are many steps, or the process involves movement. Stories can build empathy and move more people towards sales. Before you get concerned about the expense and time of professional video content for your small business, you can breathe a sigh of relief. And as a business you should too. Production quality is becoming more important. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. This helps make sure we know where our students are and offer support for you . Published: Meanwhile, you can use a live stream to show your audience some of the inner workings of your company, helping show a genuine and real side of your brand. Short-form video content has ruled social media in 2022, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. Still, back in 2010, you needed to get your hands on a camera, and have a basic understanding of video editing and publishing, in order to get started. In fact, our most recent consumer trend tracker survey found 69% of U.S. consumers say it is more important that a marketing video be authentic and relatable than polished with high-quality video/audio. Browse our collection of educational shows and videos on YouTube. HubSpot reported similar findings in its2022 Marketing Industry Trends report. Nonetheless, 83 percent of WYZOwl survey respondents say video gives them a good return on investment. Digging into the specifics of what marketers have achieved using video, more marketers than ever before told us theyve generated leads using video. Cyber PR Army. If youre yet to grab your camera, were here to explain why you might be about to rethink. Add that to the 99% of current video marketers who told us they'll continue using video in 2023, and the 96% who told us they plan to either maintain or increase their video marketing budget, you'll see that theres potential for these figures to continue increasing when we revisit this survey in a year. . Victor Potrel is Vice President of Platform Partnerships atTheSoulPublishing, a digital studio that creates positive original content. These videos simply show off your knowledge to someone else. This is nothing new;data from 2018pointed to video as consumers favorite type of content. So much so, that the format has absolutely dominated the digital landscape and become the most important asset in any business's marketing portfolio. 20 Ways To Build An Effective HR Team On A Tight Budget, 20 Solutions For Maximizing Revenue And Profitability, Preparing New Immigrants For Workplace Success, Zurich Insurance Chief Information & Digital Officer Ericson Chan: The C-Suite Interview. What's more? Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Educational videos can be turned into blog posts for your website. We make 100% of our tutorials and other screencasts using Camtasia. It also needs to be something we all pay attention to. There is also the fact that short-form videos are arguably easier to produce, which means that creators can test out new ideas and iterate faster than they could with long-form content. Despite feeling like it dragged on for an entire decade, while also speeding past us all in a flash, 2021 has departed and 2022 is already here. Weve all seen the studies that most people will pay more for a product if the customer service and experience is there. Know your audience, plan, and then build a story that can serve as a fantastic promo video. Short-form content may not be new, but I think its popularity will continue to rise as platforms want to cater to this unique content consumption experience. If you can deliver likeable video content, it will definitely draw a crowd. The Memo: Apples VR Headset, The IKEA Of Electric Cars And Bleisure Class, 17 Big Donts For Senior Leaders When Sharing News Of Layoffs, 20 Tips To Optimize Your Team's Performance Level Without Burnout, 20 Key Characteristics Needed In Todays Nonprofit Leaders, Eight Comms Pros Share Must-Have Features In Customer Service Chatbots, How Goal-Setting Can Drive Enterprise SEO Revenue, AI, Machine Learning And Automation: What Agencies Need To Know. Plus, adding a video on your landing page can increase conversions by 80%. Blog, Design by Ydraw Powered by Red Digital 2020 Ydraw LLC | Privacy Policy. Website stickiness, aka time spent on a page, is considered a valuable factor for Googles ranking. Free and premium plans, Customer service software. Why Video Content is Important in 2022 By Jacob Moody April 6, 2022 No Comments Let's talk about video, or the lack of video. Our 2023 survey found a near-record high level of innovation importance: 79% of companies ranked innovation among their top three priorities, up from 75% in 2022, and more than 40% expect to significantly increase spending this year, a jump of 16 percentage points over the last economic downturn in 2009. Not to mention that all of this engagement also leads to higher conversion rates which means more new customers and increased revenue. Not to mention consumers will retain knowledge about your products/services and business better than they would with images and text. The more authentic you are with your audience the more likely they are to see you as a trusted guide. This is a BETA experience. Reeling in your audience with stimulating images can lodge an idea inside the heads of consumers. Why video is important If you're still wondering if video is worth the hassle, I hope we'll be able to convince you to get started. 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