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Sign in or become a Roast My Landing Page Blog member to join the conversation. Basecamp is a web-based project. Why It Works: A highly targeted landing page is an excellent way to present a relevant message to a specific group. If a Suite user cant log in, you can find that password reset link in your list of Suite users. Basecamp works because its the easiest place for everyone in every role to put the stuff, work on the stuff, discuss the stuff, decide on the stuff, and deliver the stuff that makes up every project. The rideshare service Lyft begins this landing page with two CTA buttons that give options for riders and drivers. Now we get into how Basecamp works, and while it's not specifically tailored for the remote audience, it actually still reinforces the headline and subheadline above. It's the calm, organized way to manage projects, work with clients, and communicate company-wide. Since mid2004, the company's focus has shifted from web design to web application development. our guide for creating and protecting strong passwords. The previous version empathizes with the pains and problems potential customers experience. No background. Basecamps intentionally simple by design. Instead of using dedicated CTA buttons, Slack relies on standard options of Try Slack and Talk to Sales to capture all visitors, including those interested in the fund. Join the newsletter. If you don't remember setting up a login for Basecamp, you may still need to accept your invitation to join a Basecamp account. Why It Works: A popup can be an effective landing page tool to capture additional customers who may be undecided. The page also uses a white background that makes the bold yellow CTA buttons really stand out. Why It Works: Video content has been trending as one of the most desirable formats for viewing on the web, so make use of it on your landing pages. If the invitation email still isn't landing in their inbox (they can sometimes wind up in spam folders), you can copy and send your invitees their invitationURL instead. Interesting Basecamp Landing Page Teardown 2022 The delivery service DoorDash calls its delivery employees Dashers and is always marketing for new signups. Now see how they tailored it for remote workers in specific. Why It Works: Sign-in services from companies like Facebook and Google make it easier for new customers to register, reducing friction in the conversion process. If you've chosen to log in with Google (more on that in a moment! Sign up for an Instapage 14-day free trial today. Youll need to have admin permissions to view this page. Start a Basecamp Fitness Franchise in 2023 - Entrepreneur Project Management & Team Communication Software. Several different CTA buttons are used throughout the page to share important links to more information about the course content and options for getting started. The most common cause of this is that your browser isnt set to accept cookies (a cookie is a text-only string that gets entered into the memory of your browser). The landing page of Oracles primary website is another solid example of displaying a lot of information in a very simple format. Basecamp - Landing Pages Explained The page includes only three large content elements showing Oracle Cloud Infrastructure, Oracle Cloud Applications, and a slider that rotates through 5 other current news releases or offerings. Lapa Ninja is featured on. Premium landing page templates. This section is an entirely new addition to the landing page. Turn your meh SaaS landing page into a high-conversion machine with this simple guide. Why It Works: Including a CTA above the fold allows people to take action without scrolling. Contribute to nunesdev/dev-basecamp development by creating an account on GitHub. Why It Works: Dont over-complicate the design of landing pages that have a clear and relevant call to action. Basecamp: Project management software, online collaboration Why It Works: The signup form uses only a single field, making it very easy for someone to begin the process. A smoothly synced Everhour time tracking app with Basecamp 3 enables your project team with the advanced time tracking functionality close at . By creating landing pages for each offer, you can cater the content to the target audience and craft the page design and content around the offer, so when visitors land on the page from elsewhere on the web, its immediately clear that theyre in the right place. Turn your meh SaaS landing page into a high-conversion machine with this simple guide. It stays somewhere in between cold (trustworthy) and friendly, The navigation bar with 5 elements increases cognitive load, so it could be revealed on scroll below the fold (the place where customers usually need the additional information). Trusted by millions, Basecamp puts everything you need to get work done in one place. This landing page uses casual language such as "Give Basecamp a Try," which makes the site more accessible to visitors from all backgrounds and levels of experience. Its the calm, organized way to manage projects, work with clients, and communicate company-wide. Now we get to a section that essentially acts as a sales letter that addresses the pains that website visitors are likely experiencing and why Basecamp is the pain-killer. Lending Club is a banking institution that focuses on personal loans and checking or savings accounts. 9 out of 10 Basecamp customers report having a better handle on their business, 8 out of 10 say their teams are more self-sufficient, and 6 out of 10 have fewer weekly meetings. Reach out directly to someone already on the account and ask them to resend it! If you're not currently logged in, you'll be asked for your email address and password (or Google ID) information. Basecamp Landing Page - YouTube Please check your inbox (or spam folder) for a log in link. Get inspired by the best landing page designs on the web. On this episode of How Success Happens, we talk to Basecamp co-founder and CEO Jason Fried about his new book It Doesn't Have to Be Crazy at Work, co-written with Basecamp co-founder David . However, recently, Basecamp did the unthinkable. Basecamp's Repositioned Landing Page - swipefiles.com Top notch marketing firms, ad agencies, design shops, software developers, client services firms, IT firms, consultants, freelancers, builders, contractors, publishers, schools, governments, religious organizations, charities, non-profits, first responders Over 75,000 organizations, big and small, across every industry imaginable, from 166 countries on five continents. Webflow is a website design and marketing platform with e-commerce integration and many pre-made templates. Basecamp Bags. Here's how to get into Basecamp and back to work! Create a marketing engine that generates consistent, predictable MRR growth. They do a great job with the branding and make a point to clarify COVID-19 policies for upcoming events. A growing list of landing page components from hundreds of websites. Airbnb has revolutionized the accommodation industry by connecting homeowners who want to rent their properties with guests looking for accommodations. Your team deserves less. It provides enough information on a single page to allow for a detailed review to convince visitors to apply. please give our friendly support team a shout! The answers should be obvious, but you're struggling to make changes and life sign ups. Just in case you haven't gotten it already, Basecamp is the premier project management +internal communication tool for remote WFH teams worldwide. Here's why it works. Sign in or become a Roast My Landing Page Blog member to join the conversation. Why It Works: Seasonal landing pages are an engaging way to offer unique and dynamic offers to your customers. Discover instant copy+paste Tailwind, Webflow & Figma components. SnugZ USA - Promo Elevated This means the email address you entered is not linked to a Basecamp account. The landing page also features some excellent case studies from leading businesses like Samsung and Coca-Cola that demonstrate social proof. The answers should be obvious, but you're struggling to make changes and life sign ups. Its why teams that sometimes leave in search of more power end up slamming into the consequences of over-powered software: Complexity. This landing page is probably the simplest one we feature on this list and includes a single entry field for an email address in order to receive a 7-minute demo video. Targeted specifically for parents, this specific page uses bold colors, a nice summary of features, and an easy-to-read signup form. Contextual videos on landing pages are effective in attracting click-through and persuading visitors to take the desired action. ensure the highest quality. It takes time and effort to develop an effective page design, and the approach must often be tailored to the needs of your target audience. For longer pages, we only displayed above the fold. Basecamp landing page design | Landing Page Examples All screenshots of their respective owners. With this technique you can either redirect the user to a longer sign up form that's . Learn, get inspiration, and tips on how to improve your app's workflows.What is Basecamp?https://basecamp.com/Basecamp is an American web software company based in Chicago, Illinois. Everhour offers a neat solution to this issuean intuitive and efficient time tracker extension that effortlessly integrates with Basecamp 2 and Basecamp 3. Not on separate platforms scattered in various places, but all intuitively organized in one centralized place where everyone can work together, no matter if work is in an office or remote. This section has also been modified to tailor to the effects of COVID-19. Again, they call out COVID-19 and reassure the visitor that they know this whole remote work thing inside and out. Connect your Google account for quicker sign-ins and enhanced security through multi-factor authentication. Thank you! To understand how Basecamp works, it's important to understand what a project is this video breaks down the four most common uses for a project. The idea is to describe the problem in pained emotional language that evokes an emotional response from the visitor. highly effective landing page of your own, The HTTPS URL ensures visitors that Oracles site is. Pages. To put it simply, a landing page is a vital component for every site that helps in converting visitors into leads. Easily create beautiful device mockups for your app or website design. On the next page, choose the option to "Switch to email.". Basecamp Accessories. No slogans. How to track time in Basecamp with Everhour. Basecamp Landing Page Inspiration and More | Landingfolio Basecamp Project Management & Team Communication Software Saas Product Software Page: Signup Page Device: Desktop Visit site Extensive component library for Tailwind, Webflow & Figma Give every page a stunning, professional look with hundreds of components to choose from. 9 Essentials of a High Converting Landing Page - Crazy Egg Seeing an error message when you attempt to login? Don't forget about the banner. The smarter, faster, easier way to build a successful web application. The form makes it clear that you can receive a 30-day free trial, and the web form is the main focus of the entire page. Why It Works: You should always include a clearly visible link to your privacy policy on all landing pages. The Khan Academy is a non-profit that provides distance learning resources to students and educators around the world. Vimeo is a versatile video production and distribution platform with three distinct versions servicing the needs of professionals, business teams, and advanced users. You'll always know exactly whats going on.Timestamps:0:00 - Header section0:10 - Hero banner0:19 - Work Management screenshot0:31 - Latest news section0:38 - Working Remotely section0:46 - Testimonials section1:12 - Section containing CTA (call to action) button1:19 - App Features section1:24 - App Statistics section Why It Works: Adding CTA buttons above the fold can help capture busy visitors who may otherwise leave the site quickly. Forgot your password? The other possibility is you have a firewall or security system set up that is too strict. Why It Works: Carefully using color can make a landing page more engaging and help improve click-through rates. See how it's done in my Basecamp video roast Watch my video review of Basecamp's landing page. Slack is a leading collaboration platform that also has several other initiatives such as the Slack venture capital fund. It has all the elements for a perfect landing page: repeating CTA, great copy and clear images. Just enter your email below to get a log in link. This IT Showcase landing page presents a registration form for an on-demand webinar on the topic of digital security. The meal delivery service Blue Apron provides healthy ingredients and recipes that meet specific dietary needs. To know more please refer to our. As a company that really understands the needs of customer support, GetReponse has customized its contact page to include a standard intake form and an additional link for customer support. Your expectations are too high Cancel anytime. Why It Works: Most visitors are looking for personalized information based on their unique needs. Anyone working on a web app including entrepreneurs, designers . This line in particular sticks out to me: "We know what it takes, we do it every day, and we built those learnings into Basecamp." 50 Excellent Landing Page Examples (and Why They Work) Why It Works: Most people who scroll down a landing page are looking for additional details about the product or service being offered. At the beginning of the page theres a clearly visible header that shows your current IP address and whether you are currently protected by a VPN. This landing page was designed for product managers and presents several benefits for product management that is likely to resonate with this group. [VIDEO ROAST] Basecamp's SaaS landing page shows how to agitate your Accept your invitation. Subscribe . Because you might be using several offers for your marketing and advertising campaigns, you should have several landing pages as well: a distinct page targeted specifically to each unique offer. This is an excellent strategy for the target audience that is likely to receive more clicks and email signups. Get expert advice on landing page design, copywriting, conversion optimization and more. Basecamp: Project management software, online collaboration Refreshingly simple project management. September 18, 2020 Crafting landing pages that convert doesn't have to be tough. Why It Works: An about page is an excellent place to highlight the most valuable content on a website. Highly recommended.. If you're looking for an all-in-one-type tool for your newly remote team, Basecamp is saying "look no further, friend.". All the important information needed to sign up is also included above the fold, creating a clean and efficient look. Basecamp Drinkware. Your expectations are too high Why It Works: The content flow of a landing page is extremely important and should take into account the digital experience. You'll notice that social proof is a big theme for Basecamp. You'll need those codes to access the account if you ever lose the ability to log in with your authenticator app. With dynamic animations and rotating graphics, the page presents a lot of information about Intercoms value proposition as you scroll toward the bottom. This landing page caters to four groups (learners, teachers, districts, and parents) and uses CTA buttons to help viewers find the appropriate pages. Why It Works: Presenting compelling screenshots is an excellent way to communicate features of software products. Basecamp Headwear. The firm was cofounded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company called 37signals. Message Board Say goodbye They've since changed both the landing page and the headline, probably because they've found something that converts better. Created for marketing or advertising campaigns, they serve as standalone web pages that visitors land on after clicking on a link in an ad, email, or from another location on the web. This landing page offer a free ebook in exchange for an email newsletter signup. They can also recover the login info on their own by clicking the link on the login page. The company offers a 7-day free trial for new customers, and this is the primary landing page they use for all new signups. Get a teardown just like this in your inbox for FREE, every week. Why It Works: Landing pages can be adapted to a companys current needs and priorities. Keap, formerly Infusionsoft, is a CRM and marketing automation software suite for capturing and following up with sales leads. This is then reaffirmed later with "your team will be working together (even though they're apart)" They're specifically addressing the "job" website visitors are looking to hire a software tool for and then positioning themselves as the perfect tool for the job. Basecamp Co-Founder and CEO Jason Fried Explains How to - Entrepreneur Basecamp is the all-in-one toolkit for working remotely. View all Basecamp Lapa Sponsors When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve and learn from. After all, these action-oriented, standalone web pages are pivotal for moving people through every stage of the buyers journey. Constant Contact is a popular email marketing platform used in a variety of different industries. sign in with the username they already have. Why It Works: Using a traditional and proven landing page layout is a great place to start. Basecamp: Before & After Why It Works: A minimalist design works great for landing pages that focus on sharing and capturing contact information. Now we get into how Basecamp works, and while it's not specifically tailored for the remote audience, it actually still reinforces the headline and subheadline above. Let's run though a few things you need to consider, including a couple you might have missed. Simply put, we get more work done, quicker, and better. The layout follows a standard content flow with clear visuals that describe how the mind map tool works. Remember, over 90% of people prefer videos over plain, static text. 25 Best Landing Page Examples From Top Brands for Inspiration - Instapage This ultimately allows them to address the needs of adjacent markets through the same entry point. (Or, maybe because every brand and their brother started stealing their style.) SEMRush is a popular SEO platform that has an active community of users around the world. They've effectively positioned themselves as the go-to tool for newly remote teams, riding the wave of remote work adoption and catering directly to these new businesses looking for a solution to unify them. Since they've been in business for so long, have so many customers, and especially since they have *notable* customers, they have an incredible asset to draw from. Perhaps, A guide to social proof for your SaaS business. Why It Works: Landing pages designed for creatives should take special care with logos, page layout, and colors. You're setting the expectation that this is, in fact, the *only* tool you need to organize your work remotely. You can create a password by sending yourself a password reset email. The online education platform Udemy has become a popular resource for students and other learners worldwide. Pages. The company relies on restaurants to join the platform, and this landing page explains the easy signup process and benefits of joining. They even subtly give a secondary CTA to "hollar" at them if website visitors have some reservations about signing up. Trend #1: Contextual Landing Page Video Will Rule The Roost An article reveals that videos used on a landing pages can increase conversions by up to 86%. Powered by Help Scout, If you have a Basecamp username and password, If you need to change the way you log in to Basecamp, Start using your Google account to log in. Landing Page para o Basecamp "_init(dev) 2021". Why It Works: Highlight key competitive differentiators and advantages to boost conversions. The dynamic graphics and scrolling animations used on this landing page can be risky in many situations, but for Squarespace they seek to display the potential that their websites offer. Ditch the frustrating and ineffective stuff scattered everywhere multi-app approach, and switch to Basecamps all-in-one, unified, and organized project management method instead. The style also lends to the conversational tone of the copy which allows visitors to quickly understand how its used. The perfect logo for your project is just a click away. There you have it some of the worlds leading companies with some of the internets best landing page examples. Once you create a password, you'll be asked for it when logging in. Get inspiration from real Landing Page examples, curated by us to Third party templates from the best designers around the world. And if well-established companies are using landing pages, then it must be an integral piece of any marketing strategy particularly at an enterprise level. A testimonial slider demonstrates social proof, and several CTA buttons are included throughout the page, giving visitors many opportunities to interact. (Keep in mind, for shorter pages, weve shown the entire page. 2023 Instapage, Inc. All Rights Reserved. Plus, with customized share buttons featured on your landing pages, all it takes is a single click for visitors to share with their networks. Go to the All People tab, find their name and click Edit. Why It Works: Your target audience is more likely to take advantage of a giveaway if it is directly relevant to their life or work. The about page on the website is a great example of presenting a company vision in a clear and compelling manner. This video is embedded on workflowscurated.com website: https://workflowscurated.com/websites/basecamp/workflows/basecamp-landing-pageIf you are interested in building an app similar to Basecamp.com or other similar apps, you may be interested in visiting -- https://workflowscurated.com/In workflowscurated.com, we curated hundreds of different workflows from various apps. The content also clearly states that Edupath is the only full-service, remote SAT and ACT test prep resource, highlighting one of the companys key selling points. They've got a lot of it, and they use a lot of it. This will create a single sign-on for all their accounts. They also present several different CTA buttons that give viewers options for learning the kind of information they are interested in. A new landing page trend is to embed your sign up form directly into it. Case study: Reshaping Basecamp landing page | Bootcamp For easy reference, the page also includes a useful table at the bottom of the page comparing Vimeo Business to the other two plans offered. Why It Works: Each landing page should be designed with a clear audience in mind. It is. Browse library Writing quality content is a must for email marketing success, and this landing page presents a free guide with more than 45 customizable email templates. The page is also highly interactive, with several buttons and clickable elements displayed as you scroll. Whenever I try to log in, the login page just reloads and doesnt display an error message. SnugZ USA. This landing page makes excellent use of animations to show how the website builder features work. Hackers now abuse BaseCamp for free malware hosting - BleepingComputer Page Collective. Exploring no-code, Basecamp took a minimalistic approach with the smallest amount of images. How To Build a Converting Landing Page for Your Product? Youll see the option to resend their login information. Log in to Basecamp Classic - Basecamp Classic Help GetResponse Max is an enterprise marketing suite with advanced tools for managing customer support. Taboola is a content discovery and native advertising service for businesses. Basecamp's original landing page Olly Meakings explained this page on 2022-09-07 08:02 An all-time classic and well-tested page. Oliver Meakings Jun 21, 2021 1 min read Want to stop using Google to log in? One interesting platform for Salesforce is the Salesforce+ streaming service described on this landing page. So simplify. With a simple report description and signup form, the page doesnt waste time or distract from the desired call to action. Why It Works: Presenting only a web form and minimal text can help entice visitors to complete the form. Why It Works: Product reviews, case studies, and testimonials can be used on a landing page as examples of social proof. Microsoft has hundreds of products and services for sale through its website, and the company does a nice job of creating unique landing pages for specific content. Optimizely helps companies create a more compelling digital experience by providing many tools for content management and optimization. As you can see on this landing page, the primary CTA button offers visitors the free version or a demo of the premium software program.
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